why redesign and when - what is the Raison d'Être?

First and foremost, our redesign efforts are purpose-driven, a response to growth and new opportunities. We start each redesign effort by asking questions: What are the strategic objectives?  How will the users’ needs be addressed by doing an overhaul?

Client input is the foundation upon which successful websites are built. This Survey for Redesign Clients will help you articulate and identify the overall goals of your site redesign, including specific questions regarding message, audience, content, look and feel, and functionality.

Dated Technologies

Internet standards are always changing. If your site has not been reworked for some time, there are technical reasons to have it redesigned. New trends include separating form from function using style sheets, designing for a wider viewable area, creating scalable structures for growth and using content management systems. Browsers, systems and search engines are continually being revised. Websites need to stay technically current.

Visual Appeal

Sites older than 3-5 years often have a decidedly musty look and feel. Flash introductions, 3-D buttons, unnecessary use of frames, dull and lifeless colors, animations and other dated design features now appear amateurish and unprofessional. An attractive, up to date design is a critical ingredient of your message. Aesthetically unappealing sites profit markedly from a redesign.

Web Ready Content

Effective web content is simple, on target and easy to find. Content must not only be relevant and up to date, it must be written specifically for the web. Usability studies show that people do not read web content, they scan it. Therefore, web copy has to be short, punchy and to the point. Main concepts must stand out in the form of headlines. Marketese and language that is too cute are counterproductive.

A Logical User-Friendly Experience

If your site is too confusing and visitors cannot find what they are looking for, you will lose them. The goals of a redesign must include intuitive navigation, streamlined browsing and well-organized content presented in an engaging manner

Search Engine Visibility

There are effective strategies that can be employed when designing search engine friendly sites. If your site is not coming up in the search engines, the cause is more than likely outdated technology. A redesign will correct these flaws.

staying Ahead of Competitors

Your website has to make a unique impact that makes it stand out from competitor sites. Analyzing the competition is an important part of the redesign process. If your website is not on par with the competition, it's time to consider a redesign.