When I begin work with a new client, I am on a fact-finding mission, gathering information so that I can appropriately scope the project, give a viable quote and avoid “scope creep” and post-development fixes. Of course, my ultimate goal is happy clients.
I always ask these 5 questions at our first meeting:
- Why do you want a website? In other words, what benefits will be achieved by having a website – what is the key objective?
- What is the mood you would like your website to convey? When visitors view your site (and social media) what do you want them to think / feel about you? Please list 3 or more adjectives.
- Who are you competitors? What sets you apart from your competition? What do you value? What’s the emphasis?
- Who is your prospective audience? Age, gender, computer saviness, etc.?
- Show me 3 websites whose design you like. What do you like about them? Show me 3 you dislike. Why don’t you like them?
While there are at least 95 (or 950) questions – in both directions – that will follow as we work together, the answers to these 5 primal questions form a solid base on which to build.